We help Lubbock businesses implement AI, automate operations, and build custom systems that drive real growth.
Humanity AI is a locally owned AI company in Lubbock, TX. We work with medical practices, home services, real estate, fitness studios, retail shops, and businesses across West Texas.
We've talked to hundreds of business owners in West Texas. The pattern is the same: your team is buried in busywork that should have been automated years ago. Here's what we keep hearing.
We don't sell software. We sit with you, figure out what's broken, and build the thing that fixes it.
AI chatbots and tools trained on your business data — answer customer questions, generate documents, and handle intake automatically.
Eliminate manual data entry, automate follow-ups, connect your CRM to your scheduling tool, and let systems do the busywork.
We connect your existing tools — CRMs, ERPs, POS systems, EMRs — so data flows where it needs to without manual copying.
Smart response systems that handle inquiries, route tickets, and follow up with customers automatically — 24/7.
Real-time business dashboards you can actually understand. Ask questions in plain English and get answers from your own data.
Automated content generation, review management, lead nurturing, and marketing workflows that bring in business while you sleep.
Not sure where to start? We audit your operations, identify the highest-impact opportunities, and build a 90-day AI implementation plan.
Automated lead capture, qualification, follow-up sequences, and pipeline management so you never lose a deal to slow response time.
We don't just build it and leave. We train your Lubbock team to use and manage every system we implement.
From medical practices on Quaker Avenue to home service companies across the Hub City — we work with Lubbock businesses across every industry.
We're not a SaaS company selling you a login. We're a local team that builds custom solutions for your specific business.
No long pitch. No vague proposals. Here's what working with us actually looks like.
We sit down (in Lubbock, on Zoom, or on the phone) and learn your business. We map workflows, find bottlenecks, and identify quick wins.
You get a 90-day implementation plan with specific automations, integrations, and AI tools — prioritized by impact and ROI.
Our team designs, develops, and deploys your systems. Weekly updates. No surprises. You stay in the loop the whole time.
We train your team, launch the systems, and provide ongoing support. We're your fractional AI department — always available.
These numbers come from real client engagements. Not every business hits these exact figures, but this is the range we see consistently.
70-90%
Reduction in Manual Data Entry
Medical practices using our EMR automation cut hours of daily data entry down to minutes.
3x
Faster Lead Response Time
Automated lead capture and follow-up systems that respond in seconds, not hours.
$15K+
Monthly Revenue Recovered
Businesses recovering lost revenue from missed follow-ups, billing errors, and slow processes.
Not slide decks. Not proposals. Actual working systems your team uses every day.
AI tools powered by GPT-4 and Claude, trained on your data and tailored to your workflows. Ask it anything about your business and get real answers.
We wire up your CRMs, ERPs, POS systems, and tools so AI can pull data and push actions automatically — no more copy-paste between apps.
Stop losing leads in spreadsheets. We build systems that capture, route, qualify, and follow up with every inquiry automatically.
Replace manual handoffs with smart workflows. Approvals, notifications, task routing — all automated so your team focuses on what matters.
We make your internal data searchable with vector databases. Ask it anything about your business documents, policies, or records.
Our bots don't just reply — they file, tag, alert, update, schedule, and move things forward without human intervention.
Stop digging through Excel. Get real-time dashboards that show you what's happening in your business — clear, simple, actionable.
Automate follow-ups, appointment reminders, review requests, and updates so your customers stay informed without lifting a finger.
AI is trendy. But sometimes what you actually need is clean automation, better processes, and integrations that don't break every other week. We do that too.
Not every Lubbock business needs a custom AI model. Some need their CRM connected to their scheduling tool. Some need automated invoicing. Some need a dashboard that actually makes sense. We build all of it.
Whether it's AI-powered or just smart automation, we start by understanding your business and build exactly what moves the needle. We wrote a whole piece about this — read it here.
Yes. Humanity AI is a locally owned AI and automation agency based in Lubbock, TX. We help businesses across West Texas implement AI, automate operations, and build custom software systems. Our team is right here in Lubbock — not offshore, not remote-only. We meet with our clients in person, understand the local market, and build solutions that work for Lubbock businesses specifically.
Most Lubbock businesses start with our fractional AI partnership at $3,850-$5,850 per month. This includes strategy, implementation, and ongoing optimization. Think of us as your on-demand AI and operations team — available when you need us, without the overhead of full-time hires. Every engagement starts with a free strategy session.
Any business that has repetitive processes, manual data entry, customer communication, or operational bottlenecks. We work with medical practices, real estate companies, home service businesses, fitness studios, retail stores, spas, florists, print shops, non-profits, public utilities, and professional service firms across Lubbock and West Texas.
Not at all. That's literally why we exist. We handle the technical side — strategy, building, integration, and training. Your team just uses the finished product. We train everyone on your team and provide ongoing support to make sure adoption sticks.
Unlike traditional tech companies that take months to deliver, we move fast. Most initial automations and integrations are live within 2-4 weeks. Larger AI systems and custom applications typically launch within 60-90 days. You'll see progress every single week.
A developer writes code. We build complete business systems. That means strategy, architecture, integration, training, support, and ongoing optimization — not just a piece of software thrown over the wall. We're your fractional AI department, not a freelancer.
Absolutely. We integrate with everything — Salesforce, HubSpot, GoHighLevel, eClinicalWorks, Trainerize, QuickBooks, Stripe, Asana, Slack, ServiceTitan, and hundreds of other tools. If it has an API, we can connect it.
That's totally fine. Not every business needs AI. Some just need smart automation, system integrations, and better workflows. We build all of it. We'll tell you honestly what you actually need during your free strategy session.
Real people. Right here in Lubbock. Building AI systems for local businesses.

Michael Koontz
Operations & Implementation
Michael oversees operations and implementation, ensuring our solutions deliver measurable business impact.

Mark Murray
AI Systems & Architecture
Mark brings deep technical expertise in AI systems and software architecture to create scalable solutions.

Josiah Stewart
Onboarding & Implementation
Josiah supports onboarding and implementation, providing clear client journeys and innovative AI solutions.

Daniel Van
Client Relationships
Daniel manages client relationships and keeps communication clear between our team and yours.

Trey Woodward
Solutions Architecture
Trey architects and manages client solutions, ensuring every build is scoped right, delivered clean, and aligned with real business needs.

Anita Ropiejko
Project Coordination
Anita supports day-to-day execution and project coordination, keeping builds on track and moving forward.
We started Humanity AI because we kept seeing the same thing: Lubbock businesses paying too much for tech that didn't work. National firms quoting six figures for a chatbot. Offshore teams ghosting after the first sprint. Consultants delivering PowerPoints while the actual problems stayed unsolved.
That's not how we operate. We're a Lubbock-based AI and automation agency, and we build real systems for the businesses here. Medical practices on Quaker Avenue. HVAC companies in Wolfforth. Real estate offices near the loop. We know the market because we live in it.
Our approach is simple. We sit down with you, map out your operations, and figure out where AI or automation will actually make a difference. Sometimes that means a custom AI tool trained on your data. Sometimes it means connecting your CRM to your scheduling software so your staff stops copy-pasting between tabs. We build whatever moves the needle. If you want the details, our how it works page lays out the full process.
One thing we've learned: most Lubbock business owners don't want to talk about “machine learning” or “large language models.” They want to know if their front desk can stop spending three hours on paperwork. The answer, for most of our clients, is yes. For medical practices specifically, we built Humanity MD to automate EMR workflows, patient intake, and follow-ups.
We serve businesses across Lubbock, Amarillo, Midland, Odessa, Abilene, and the rest of West Texas. If you're looking for an AI company in Lubbock or an automation partner in West Texas, we'd like to talk.
Book a free strategy session. We'll look at your operations, find the biggest time and money sinks, and tell you honestly what's worth automating. No pitch deck. Just a real conversation about your business.